The Grass Really is Greener…
April 21st, 2008
Green was the topic of the day on my first blog post, today I’m writing about it again. Specifically with respect to the CoolCenter50, which is about Hitachi practicing the application of Green technologies as a customer. Of course included in the mix are Hitachi Storage technologies which are green by design. To quote our Wikibon friends:
“Within the IT industry, the Wikibon community believes that Hitachi, Ltd. has the most comprehensive and fully implemented corporate green plan in place,” says David Vellante, president and CEO of IT Centrix and co-founder of the Wikibon Project. “Hitachi’s progress on its emission neutral strategy is impressive and genuine. Initiatives such as the collaboration of various Hitachi groups for a new datacenter design in Yokohama underscore the firm’s commitment and are great drivers for change. Within storage the USP V controller re-designs and the implementation of virtualization, thin provisioning and support for external devices that spin down, have helped improve utilization and reduce power consumption by 63% over previous generations, a substantial milestone that sets an example of leadership for the industry.”
Why is it that Hitachi’s offerings are so mature in comparison to the industry? Well, we could go all wavy hands and stuff, or we could draw a natural straight forward conclusion. The Kyoto Protocol was signed in Japan; Hitachi like Toyota is a Japanese company, Japan “gets it” therefore, Hitachi “gets it”. That being said, now I have to prove it. Well for literally over a thousand years there have been well defined Japanese arts which celebrate the Earth. Bonsai, Ikebana, and even some of the early Japanese religions celebrate the Earth spirit. Aspects of the Earth are used in ritual purification for Aikido and Zen. In short, “getting it” has been in the Japanese culture for a really long time. Hitachi is a company that is applying being green in delivery of the products we produce, in our development and manufacturing facilities, and frankly in our office building where less cooling is used for humans. In summary, I think that Hitachi was built green from the beginning and has a natural Japanese legacy to take advantage of.

I consider myself extremely fortunate for having the opportunity to work closely with HDS and with Michael in particular over the last 18 months. Being called a mentor by Michael is a great honor. relationships last only when they are symbiotic and reciprocal. I have indeed received much more than I transmitted. While it seems as if Michael and I are trying to compete for the “most humble” award, my observation is sincere. The relationship between the companies is a true partnership. BlueArc is more than a technology provider or just a NAS component provider to Hitachi. Together we have improved our product offerings and embarked on a roadmap to deliver value through tighter integration. BlueArc has gained much more than just increasing its routes to market. Michael has provided me with enormous and invaluable insight to what Hitachi’s customers actually need. This closed loop review has allowed me to channel the innovations we “dream” at BlueArc towards building products that solve the customer’s needs. -
Jack Orenstein, is already engaged in a speaking spot at
not try to drive a screw in with a hammer, but instead use a screw driver. Being a guy and all, when I was a kid I have to admit, and I’m sure that my dad would frown and all that stuff, I had to nail in a screw to see what would happen. Well, I can say this, it was all fine and dandy when I drove the screw in, but when you try to get the thing out again, not only have you lost a screw, but a screw driver too.
The next target on the list is Apple’s
“spotlight,” pun intended as always, for Vista. It was kind of always there, but not as important until the birth of Vista. Like all of the other search engines they have implemented a similar strategy of looking at a journal or event stream to construct an event stream to improve the efficiency of the full content index process. In the case of WDS, it relies on the 
simpleton? Joking aside, there is a recurring trend where storage users are looking for: scalable web based storage derived from commodity infrastructures. Specifically, it appears that several companies are trying to offer either competing services to Amazon’s 
