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A holiday lunch to remember

by Hu Yoshida on Dec 29, 2005

The week between Christmas and New Years is a pretty boring time in the office. The few people that are in, take long lunches in between budget planning exercises. So I was surprised and excited when my blogging buddy, Jeremiah, told me that Robert Scoble and Shel Israel were coming over for Lunch, to talk about business blogging. This was timely since Anil Gupta had recently referred me to Scoble’s blog post as an example of how to be yourself and not a corporate puppet (in blogging).

I am new to the blogging community so I was blown away by how generous and accessible the blog community is. This meeting came about in part because Jeremiah ran into Scoble in a parking lot and recognized him from scobleizer, and Shel was a speaker at a blogging conference that Jeremiah attended. Although Scoble was on vacation, he and Shel took time to meet us for lunch and provide guidance on corporate blogging.

The key take away I got from this meeting is to build a community of trust, which enables honest communications. For the corporation, this strips away the formalities of titles and positions and vendor relationships and gets to the immediate requirements and concerns of our end users.

I saw this in action over lunch. Between bites of maguro sushi, Scoble picked up an alert on his phone and began posting to his community. When I checked his blog post later in the day at 6:00pm he had 22 comments to a post that he did at 2:12PM! This was very powerful for Microsoft and for its users! Any other company would have had an army of marketing folks spinning the situation, before a press release could be issued a week later.

Jeremiah and I took a lot of notes and plan to apply the lessons learned at this holiday lunch to remember.

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Comments (4 )

Robert Scoble on 29 Dec 2005 at 3:05 pm

Thank you very much for the very interesting lunch! I’m looking forward to reading more from you in the future.

shel Israel on 29 Dec 2005 at 3:09 pm


I think the reason our lunch was so wonderful for all four of us, was we were telling you things that in your mind and heart–you already knew. But it helps when a third party with alleged credentials confirms it all. This particular posting is your best so far, it seems to me. Wy? Because your hmaity comes out all over the place. You’ve just start relaxing and talking and it makes a whole lot of difference.

Anil Gupta on 29 Dec 2005 at 4:48 pm


I second Shel comments about this entry being your best so far. It is building personal connection that was missing from earlier entries. Looking forward to reading more of your thinking and activities.

Also, thank you for taking my criticism in its spirit, unlike lot of others (judging from the nasties, I got).


Jeremiah Owyang on 30 Dec 2005 at 7:34 am


Yes, this really was a week to remember. It all happened by chance, our stars we’re aligning.

I had lunch scheduled with Shel on Wed, I didn’t intend to invite you, (I wasn’t even sure if you were in town) as we were just continuing our conversation about his upcoming book “Naked Conversations” (my blatant personal endorsement) and our passion for business blogging, not really anything related to HDS.

If I hadn’t run into Robert Scoble, I never would have asked you to invite him. As soon as he confirmed, I thought to myself, “I wonder if Hu is in town?” And then one thing led to another –IMO, HDS was very fortunate to run into the Naked boys.

You make me chuckle, your honest (although sometimes rough) thoughts are from the heart. Glad to see hear your raw opinions on things, not that you would hold back anyways…by the way, how are those ducks coming along?

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