Data Center Advisors

By David Karas

HDS is once again proud to be acknowledged  as one of the World’s Most Ethical Companies by the Ethisphere Institute. This is the third year in a row that HDS has received this honor – making it a three-peat. The term “three-peat” was coined and subsequently registered by U.S. National Basketball Association coach Pat Riley in 1988 for use on t-shirts, jerseys and hats in anticipation of his team, the Los Angeles Lakers, winning their third consecutive NBA championship. His team didn’t have the chance to use the term as they lost the championship that year, but Michael Jordan and the Chicago Bulls used it in 1993 when they won their third NBA championship in a row. But three-peat goes beyond a mere marketing scheme and the word carries a much more significant meaning. Teams that have been able to three-peat are extremely rare. To win once takes ability, to win twice takes persistence, but to win three times shows mastery and consistent performance. It is the breakpoint where you quiet the doubters, dispose of the words “fluke” and “luck” and prove yourself to be a true champion firmly devoted to being the best. At HDS, “doing the right thing” and ethical behavior is ingrained in our culture and is part of everything we do. We know this, our customers know this and our employees know this. It makes us one of the best places to work and one of the best companies to do business with. Recognition has never been the goal, but a three-peat sure feels good.

Congratulations and thanks to all HDS colleagues for the commitment and dedication it takes to make this recognition possible.