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File Sync and Share

Traditional means of sharing files are breaking down. Email attachments, content management systems, copies on user devices, in backups, and on file servers all lead to inefficient storage and network utilization owing to massive content duplication and high cost for storage, backup, and data management.

But it’s not just file sharing –  the rise of BYOD means users want their work data on multiple devices and getting work data onto a smart phone or tablet would require a user to use file-sharing techniques to get that data where they want it. And this just makes matters worse.

The limitations of the old methods have led to the popularity of consumer cloud-based file sync and share tools like DropBox and Box. How popular are they? IDC estimates the market to be $20 billion by 2015. Venture capitalist investments are funding Dropbox (valued at $4billion), Box (valued at $1.2 billion) and new entrants to the space all the time.

These trends are causing problems for IT as users are generating and sharing more and more copies of data. This exacerbates storage and network inefficiencies and stores them in unsanctioned devices, applications and clouds, putting the data outside the control and governance of corporate IT.

The answer is not ruthless enforcement of strict policies, as users will just find another workaround. The answer is also not to simply give up and turn data over to consumer clouds. The true solution is to deliver file synchronization and sharing from within IT to enable users to access data and collaborate on any device, from any location at any time; doing it safely, securely, and with corporate oversight using a private object storage-based cloud.

However, most of the offerings in the market today rely on public, consumer clouds for their storage environment. While some enterprise vendors have gone this route by acquiring Syncplicity and  ionGrid, Hitachi Data Systems is taking a unique, differentiated approach to tackling this challenge with something more homegrown.

Stay tuned over the coming weeks for more details on how Hitachi Data Systems helps enterprise IT shops deploy safe, secure file sync and share from their own private cloud that can store data from cloud-based applications on-premises and under the control, protection and security of their own IT staff. In the meantime, I’ll leave you with this…

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Jeff Lundberg

Data Center Advisors

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