The Storage Economist

I am not much a movie buff. Most of the films I watch are on a 7” screen on the back of a seat at 35,000 feet, and usually without headphones plugged-in. I do recall a football movie (don’t recall the title or actor) where an overconfident wide receiver repeatedly demands the team owner “shows [...]

Late last month, I read an article in the Financial Times entitled Prisoners of Inertia. Among other things, it mentioned an economic principle called the Endowment Effect, which describes how cost and uncertainty deter change. The article goes on to say that until consumers become dissatisfied with savings and start spending again, the global economy [...]

I was in China a few weeks ago, and working with several from the local press they were interested in how our approach to storage economics has evolved. They wanted to understand (and not make some of the same mistakes we have made in the west) the rational for economic analysis and strong cost reduction [...]