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Hu’s Blog

Hu Yoshida - Storage Virtualization Thought LeaderHu Yoshida
Vice President and Chief Technology Officer

Hu Yoshida defines the technical direction for Hitachi Data Systems and leads the company’s effort to address the issues in aligning IT strategy with business requirements. He was instrumental in evangelizing the unique Hitachi approach to storage virtualization, which leverages existing storage services within Hitachi Universal Storage Platform and extends it to externally attached, heterogeneous storage systems. Hu is well connected and well known within the IT industry. He’s a sought-after keynote speaker and is widely followed on Twitter (@HuYoshida). His blog was recently ranked among the “top 10 most influential” within the storage industry by Network World. To stay current with IT issues and trends, Hu travels extensively to meet in-person with customers and partners. Prior to joining Hitachi Data Systems in 1997, Hu spent 25 years with IBM’s storage division, where he held management roles in hardware performance, software development and product management. Since joining Hitachi Data Systems, he has developed open standards for storage management. As vice president of data networks, he helped to define Hitachi Data Systems strategies for storage area networks, network attached storage and other network-related data technologies. Hu is a graduate of the University of California at Berkeley with a degree in Mathematics. He was a Marine Corps Platoon Commander during the Vietnam War and was discharged with the rank of Captain. He has authored several papers on storage area networks, Fibre Channel, multi-protocol SANs and storage virtualization technologies. Yoshida has served on the advisory boards of several technology companies and is currently chair of the Scientific Advisory Board for the Data Storage Institute of the government of Singapore.

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The Storage Economist

As Chief Economist, David works with the company’s largest global and strategic clients, specializing in strategic planning, advanced storage architectures and storage economics. His knowledge of storage and storage networks is comprised of experience in product strategies, service developing and solution opportunities for the product marketing and professional services group. David has developed Storage and SAN-related services, award-winning white papers and methodologies in the storage network marketplace for the past 15 years David’s current focus is specialized in predictive ROI and TCO methods for advanced storage architectures, in which several industry awards/recognitions have been earned. Current topical expertise includes Storage Economics, Econometrics, Reducing OPEX costs within Storage Infrastructures, and Storage Organization Planning. Additional background includes writing portfolio and consultative development for storage business, organization, architecture methodologies, best practices for SAN, and enterprise storage management. David has authored several tools, methodologies and services related to Economic Analysis and OPEX reduction for Hitachi Data Systems’ Global Solutions and Services (GSS). Prior to his current assignment, David was a global consultant in the Hitachi Data Systems’ GSS organization, Director of technical marketing, Professional Services Practice Management and a Professional Services solution owner for the Enterprise Architecture group. With his formal training in IT architectures, David has worked with some of HDS’ largest clients around the world developing IT and infrastructure architectures. David has been with HDS since 1996. Prior to Hitachi, David spend 2 years at Amdahl as a open systems technical consultant with large consulting contracts in the Telco, Banking, Insurance and Government areas. Prior to that, David spent 11 years at Texas Instruments in various computer-aided design/engineering roles, IT and engineering management positions within the military weapons systems division. He holds a BS in Computer Engineering from BYU, and an MBA from California State University.

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Claus Mikkelsen

Claus Mikkelsen - Chief ScientistChief Scientist

As Chief Scientist, Claus is responsible for new technology research related to storage applications, storage virtualization, and intelligent storage functions. Claus joined Hitachi Data Systems in 1998 and during his tenure with the company Claus designed and patented the technology for NanoCopy, Asynchronous Point-in-Time Replication, and other related products, and continues to work with HDS business partners and other vendors on developing complementary architectures for storage solutions. Prior to joining HDS, Claus spent 30 years with IBM development in software engineering, hardware engineering, and IBM Research. During that time, Claus was instrumental in bringing the storage industry into the modern era of intelligent storage by proposing, designing, and developing the first intelligent storage functions, which include Copy on Write technology, synchronous replication, and asynchronous replication. Between HDS and IBM, Claus holds 16 patents for storage subsystem architectures. Claus has also co-authored a book on disaster recovery called “The Resilient Enterprise” and has contributed numerous articles and white papers, and currently speaks worldwide on storage technology and storage futures.

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Bill Burns

Bill Burns - Vice President of Global Health and Life SciencesVice President, Global Health & Life Sciences

William (Bill) Burns has developed a wealth of experience serving with, and working for today’s most advanced national and international Healthcare organizations. Bill currently serves as vice president of Global Health & Life Sciences at Hitachi Data Systems where he has responsibility for worldwide solutions delivery and go-to-market strategies in Health & Life Sciences. Bill has extensive experience in the digital healthcare arena, including point-of-care disease management systems, diagnostic imaging, ambulatory patient monitoring, clinical research platforms, and regulatory compliance. He has proven instrumental in setting the leadership foundation in the development of technology-enhanced clinical and business initiatives for HDS clients. Bill has served on the healthcare advisory boards of Microsoft, 3M, McKesson Corporation, The American Red Cross and Gillette Children’s Hospital. He is a lifelong member of Institute of Electrical and Electronics Engineers and the American Management Association. He is also a featured speaker at several national and international forums on the topic of healthcare strategy and digital transformation. Prior to joining HDS, Bill severed as the president and COO for National Digital Medical Archive, Inc., a national provider of advanced medical storage and analytics technologies.

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Dave Wilson

Dave Wilson - Senior Director of Global Health and Life SciencesSenior Director, Global Health & Life Sciences

Dave Wilson has been in healthcare his entire career, seeing things from the front lines and working through the different aspects of the system. Today, Dave heads up the Health & Life Sciences business development strategy at HDS. Previously, as a technologist in Nuclear Medicine and Magnetic Resonance Imaging, Dave experienced the demands on healthcare professionals first hand. Learning from this experience Dave moved into the vendor side of the industry in Product Management, Marketing and Sales and Service. Before coming to HDS, Dave served as vice president, Agfa Canada responsible for Sales and Service focused mainly on the radiology business. Dave’s travels have taken him all over the world to experience healthcare on a global scale, bringing a wealth of knowledge to the Storage STAT blog.

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Michael Hay

Michael Hay - Vice President of Product PlanningVice President of Product Planning

As Vice President of Product Planning at Hitachi Data Systems and Chief Engineer at the Information Technology Platform Division (ITPD), Michael leads a global team of thinkers that contemplate and help enact the future of Hitachi’s expanding IT portfolio. Michael engages a variety R&D teams, using a clear understanding of customer and market requirements, to guide direction and inspire innovation. Previously Michael was on long term assignment in Japan where he served in several roles with a focus divining and ideally realizing long term directions. Michael joined HDS in 2001 after serving as CEO and owner of a consultancy company focused on complex Enterprise and Systems management design and deployment. His professional background also includes stints at IBM, IBM partners, and other IT start-up companies. These roles have help Michael develop his keen focus on solutions for the problems of tomorrow. Michael holds a B.S. in Electrical Engineering from the University of New Mexico, in Albuquerque, NM.

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Ken Wood

Ken Wood - Director of Strategy in the Office of Technology and PlanningDirector of Strategy in the Office of Technology and Planning

As the Director of Strategy in the Office of Technology and Planning, Ken Wood researches the industry and gathers customer, and non-customer, requirements for solving IT problems by incubating, developing and bringing to market, solutions that only Hitachi can uniquely provide. In this role, Ken is responsible for developing the company’s long term product strategies and reference architectures using Hitachi’s entire technology portfolio, while also exploring and applying these technologies to new and existing business opportunities. Ken has served for four years on the Storage Networking Industry Association’s Technical Council and five years on the Data Management Forum’s Board of Directors. Ken holds a B.S. in Computer Science and M.S. degree in Software Engineering.

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Eric Hibbard

Eric Hibbard - CTO Security and PrivacyCTO of Security & Privacy

Eric Hibbard is CTO Security & Privacy and is responsible for Hitachi’s storage security strategy. In this technology leadership role, Eric provides guidance to both Hitachi management and technology teams. He is also an industry thought leader, who serves as the International Representative of INCITS/CS1 Cyber Security, Co-Chair of the ABA E-Discovery and Digital Evidence (EDDE) Committee, Vice Chair of the IEEE-SA Information Assurance Standards Committee (IASC), Vice Chair of IEEE Security in Storage Work Group (SISWG), and Chair of the SNIA Security Technical Working Group. Eric has over 30 years in advanced information and communications technology (ICT), working for government, academia, and industry. He also holds a unique combination of professional certifications: CISSP, CISA, ISSAP, ISSMP, ISSEP, and SCSE. Eric is based in Santa Clara, CA.

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Asim Zaheer

Asim Zaheer - Senior Vice President | Worldwide MarketingSenior Vice President, Worldwide Marketing

Asim Zaheer is responsible for the company's worldwide marketing and focuses on developing marketing strategies that differentiate HDS and its offerings in the market. He oversees field, online, product and solutions marketing, global communications, market and competitive intelligence, and content management and publication.Asim assumed these responsibilities after most recently serving as vice president of corporate and product marketing at Hitachi Data Systems. He has spent more than 20 years in the technology industry with other large, successful companies as well as early stage startups that introduced disruptive new technologies to the market. Prior to joining HDS, Asim served in senior executive positions in marketing and product management at Archivas, Storability Software and Compaq.Asim received a Bachelor of Science degree in marketing from the University of Connecticut, a Master of Business Administration degree from the University of Hartford, and has completed executive education programs at Babson College and the Wharton School of the University of Pennsylvania.

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Jeff Greenwald

Solutions Marketing Communications, Media and Entertainment

Jeffrey Greenwald is the global solutions marketing lead for CME (Communications, Media and Entertainment) markets at Hitachi Data Systems. He has nearly 20 years experience deriving revenue from these markets, and has lead vertical and product marketing teams at IBM, Sun Microsystems, Toshiba. Jeff also worked at HDS from 1988-1992, then leading field marketing in the U.S. He has a BA from Stanford University, and an MBA from UCLA. CME (Communications, Media and Entertainment) market covers film, television, broadcasting, gaming, media & promotion sectors, as well as the telecom, CDNs, and the mobile services delivery sectors. Approximately $10 billion worth of storage is purchased in these markets annually, and HDS is a prominent leader and pioneer in this space. HDS has footprints at premiere post production studios and many M&E customers as well as in 9 of top 10 world’s largest telecommunications companies.

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Ralph Lobato

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Ravi Chalaka

Ravi Chalaka, VP of Solutions Marketing at HDS has over 20 years of expertise in building business strategy for data center technologies, converged infrastructure and marketing solutions to targeted industries, enterprises and HPC markets. As Vice President at several high-tech companies, Chalaka also championed networked storage and software at BlueArc and NetApp, IO virtualization with Neterion, and launched Intelligent SAN switches for Maxxan. He also managed Adaptec's industry's leading host bus adapters and entry into the external storage subsystem market. Chalaka received an MBA with a major in marketing from Youngstown State University and University of Madras.

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Pete Gerr

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Miki Sandorfi

Miki Sandorfi - Chief Strategist, File, Content and CloudChief Strategist, File, Content & Cloud

As Chief Strategist for File, Content and Cloud, Miki is responsible for driving forward the Hitachi File, Content and Cloud product and solution portfolio. Joining the company in January 2009, he keeps focus on the interplay between HDS technologies in this space and the customer-centric solutions that result. Miki has over 19 years of experience in the storage industry. He served for more than a decade at EMC Corporation where he was responsible for many technological advances in the mainframe and open storage spaces, leaving EMC as one of the lead architects in the Symmetrix organization. More recently, Miki was founder and Chief Technology Officer of Sepaton responsible for pioneering advances in enterprise data protection and deduplication technologies. He holds 16 issued and 20 pending patents. Miki holds a BSEE from Northeastern University and attended Babson College’s School of Executive Education.

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Amy Hodler

Amy Hodler - Sr. Product Marketing Manager, Corporate & Product MarketingSr. Product Marketing Manager, Corporate & Product Marketing

Amy has more than 17 years of experience in business development, product management and marketing for computer software companies. Throughout her career, she has specialized in advancing emerging solutions at both small and large companies including EDS, Microsoft and Hewlett-Packard (HP). At Hitachi Data Systems, Amy is responsible for marketing for the Hitachi Unified Compute Platform as well as other solutions. Amy enjoys the beautiful outdoors of eastern Washington where she lives as well as most activities on two wheels.

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Linda Xu

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Steve Garone

Product Marketing Lead for Cloud Solutions and Initiatives

Steve Garone joined Hitachi Data Systems in October 2012 as the product marketing lead for cloud solutions and initiatives. Garone's prior marketing experiences includes stints at CA Technologies, TechTarget/Bitpipe, Sun Microsystems, Cadre Technologies, and Digital Equipment Corporation. Garone also served as an industry analyst for IDC, Ideas International, The Kusnetzky Group, and a company he founded, The AlignIT Group. Most recently, Steve co-founded a company that provided inbound marketing and social media consulting to small and medium size businesses. Garone holds a Bachelor of Science in Electrical Engineering from NYU/Poly, a Master of Science and Electrical Engineer Degrees from MIT, and an MBA from Babson College.

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Jeff Lundberg

Senior Product Marketing Manager for File, Content and Cloud

Jeff Lundberg has been at Hitachi Data Systems for 5 years as a senior product marketing manager for file, content and cloud. He's a veteran of both VERITAS Software and HP with 12+ years of experience in archiving, data protection, information lifecycle management, object storage and file services. Lundberg holds a Bachelor of Science degree from Santa Clara University.

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Bob Madaio

Senior Director, Product Marketing

Bob Madaio is senior director, Product Marketing at Hitachi Data Systems, with a focus on infrastructure solutions for the evolving data center. A 15 year IT marketing veteran, Madaio joined Hitachi Data Systems after a long tenure at EMC where he held a number of marketing, alliance and competitive intelligence roles. Madaio holds a BA degree in Economics from the University of Delaware and an MBA from Rutgers University. When not working, he enjoys spending time with his wife and children, helping out at his children’s school and obsessing over professional/international soccer.

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Manju Ramanathpura

Manju Ramanathpura is a member of Hitachi Data Systems’ Office of Technology & Planning team, working as a CTO for Intelligent Platforms. In his role, Ramanathpura works closely with strategic clients, research communities, open source communities and various Hitachi’s internal organizations to drive continuous innovation. Before joining HDS, he worked in a product management role with Cisco Systems Inc., for several products including Cisco Catalyst 6500 switch family, Wireless LAN Controllers, Catalyst 6500 and its Network Services portfolio, Services Ready Engine and Application eXtension Platform for Cisco ISR. Ramanathpura holds an MBA in Entrepreneurship from Babson College and an M.S in Mechanical Engineering from University of Massachusetts, Amherst.

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Greg Knieriemen

As the HDS Technology Evangelist, Greg Knieriemen helps drive and communicate the vision and application of Hitachi Data Systems technology through various channels including social media. Prior to joining HDS, Knieriemen was the Vice President of Marketing and Chief Technology Evangelist for Chi Corporation, an HDS partner, in Cleveland, Ohio. He is known in the tech industry for his development of three light-hearted enterprise tech podcasts, the most current of which, "Speaking in Tech" is distributed globally by Europe's largest tech publication, The Register, and on iTunes. Knieriemen is also regarded as one of the top influencers in cloud, storage and virtualization technologies. He holds an MBA with a concentration in Marketing and Finance from Cleveland State University.

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Rich Vining

Rich Vining is the product marketing manager responsible for the Hitachi Data Systems portfolio of data protection software products. Prior to joining HDS in May 2013, he was the PMM for the IBM Tivoli Storage Manager portfolio. Vining joined IBM in 2008 as part of the acquisition of FilesX, where he served as Director of Marketing and overall has more than 20 years of experience in the data storage industry, holding management roles in marketing, alliances, customer support, manufacturing and product management at leading edge technology companies such as Signiant, OTG Software, Plasmon and Cygnet.

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Sean Moser

Sean Moser Vice President, Software Platforms Product Management, Hitachi Data Systems Sean Moser leads the company's product strategy, design, product management and development direction for management software. He has been involved with Hitachi storage management software since the year 2000. Prior to joining Hitachi Data Systems, Moser held creative director and senior architect positions for a leading southern California software company, designing software for Fortune 500 companies. He brings more than 15 years of software development design experience, with his formal training in traditional and new media design.

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David Karas

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Paul Lewis

Senior Director, Presales, and Canada CTO

As trusted advisor to CIO customers of Hitachi Data Systems, Lewis’ explicit goal is to ensure that customer problems are solved and opportunities are realized. He is also responsible for the company’s Canadian Solution Consulting practice, and for evangelizing and advocating for the HDS vision and strategy. For the past 20 years, Lewis served as CTO and senior technologist at several financial services organizations, from start-ups to large, business services providers that worked with HDS customers. His focus has spanned technology R&D and innovation, IT and business strategy and governance, security and risk management, and software and infrastructure architecture. Paul earned a Bachelor of Science degree in Computer Science from DeVry University.

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